방법 비교

	수용 분석	시각 콘텐츠 분석
분야	미디어 연구	미디어 연구
계열	Process / pipeline	Process / pipeline
기원 연도	1972	1955
창시자	Hans Robert Jauss, Stuart Hall	Erwin Panofsky, Gillian Rose
유형	Method for investigating how audiences actively interpret media content and create meanings	Multi-layered analytical method for interpreting images and visual meaning
원전	Jauss, H. R. (1982). Toward an Aesthetic of Reception (T. Bahti, Trans.). University of Minnesota Press.	Panofsky, E. (1955). Meaning in the Visual Arts. Doubleday.
별칭	reception studies, audience analysis, reception theory	visual analysis, image analysis, iconographic analysis
관련	5	5
요약	Reception Analysis is a methodological approach to studying media that focuses on how audiences actively interpret, engage with, and create meanings from media content rather than passively consuming predetermined messages. Developed from literary reception aesthetics and adapted to media studies by scholars like Stuart Hall, Ien Ang, and David Morley, the method examines the gap between what media texts 'offer' and what audiences actually make of them. Recognition that the same media content can be understood very differently by different viewers or readers revolutionized media studies, shifting focus from textual analysis alone to investigating the social, cultural, and personal contexts shaping interpretation.	Visual Content Analysis is a systematic qualitative method for interpreting images, photographs, films, and other visual media to understand their meanings, social contexts, and cultural significance. Developed from art history, semiotics, and cultural studies—particularly Erwin Panofsky's iconographic method and contemporary approaches by Gillian Rose and Kress and Van Leeuwen—it decodes how images communicate through composition, color, symbol, and cultural convention. The method recognizes that images are not transparent representations but complex texts that require careful interpretive work to reveal embedded meanings and ideological assumptions.