방법 비교

	Media Priming Experiment	Second-Level Agenda Setting
분야	Communication	Communication
계열	Process / pipeline	Process / pipeline
기원 연도	1987	1981
창시자	Shanto Iyengar & Donald Kinder	Maxwell McCombs and colleagues (Weaver et al.)
유형	Experiment testing how media attention changes the standards used to evaluate	Analysis of the transfer of attribute salience from media to public
원전	Iyengar, S., & Kinder, D. R. (1987). News That Matters: Television and American Opinion. Chicago: University of Chicago Press. ISBN: 9780226388571	McCombs, M. E., & Shaw, D. L. (1972). The agenda-setting function of mass media. Public Opinion Quarterly, 36(2), 176–187.
별칭	Priming analysis, News priming experiment, Agenda priming study, Medya Hazırlama Deneyi	Attribute agenda setting, Second-level agenda-setting analysis, Attribute salience transfer, İkinci Düzey Gündem Belirleme
관련	4	4
요약	Media priming is the process by which news attention to some issues, and not others, changes the standards people use to evaluate leaders, policies, or events. Demonstrated experimentally by Iyengar and Kinder in News That Matters, the priming experiment manipulates which issues the news emphasizes and tests whether those issues subsequently weigh more heavily in audiences' judgments — the natural extension of agenda setting from importance to evaluation.	Second-level (attribute) agenda setting extends classic agenda-setting theory from the salience of objects — which issues or people the public thinks about — to the salience of their attributes — which characteristics the public associates with them. The method codes the attributes media emphasize when covering an object and correlates that attribute agenda with the attributes salient in public perceptions.