방법 비교

	Media Priming Experiment	Framing Effects Experiment
분야	Communication	Communication
계열	Process / pipeline	Process / pipeline
기원 연도	1987	1987
창시자	Shanto Iyengar & Donald Kinder	Iyengar & Kinder (effects tradition); Chong & Druckman (synthesis)
유형	Experiment testing how media attention changes the standards used to evaluate	Randomized experiment isolating the causal effect of message frames on attitudes
원전	Iyengar, S., & Kinder, D. R. (1987). News That Matters: Television and American Opinion. Chicago: University of Chicago Press. ISBN: 9780226388571	Iyengar, S., & Kinder, D. R. (1987). News That Matters: Television and American Opinion. Chicago: University of Chicago Press. ISBN: 9780226388571
별칭	Priming analysis, News priming experiment, Agenda priming study, Medya Hazırlama Deneyi	Framing experiment, Message framing experiment, Equivalence and emphasis framing experiment, Çerçeveleme Etkisi Deneyi
관련	4	4
요약	Media priming is the process by which news attention to some issues, and not others, changes the standards people use to evaluate leaders, policies, or events. Demonstrated experimentally by Iyengar and Kinder in News That Matters, the priming experiment manipulates which issues the news emphasizes and tests whether those issues subsequently weigh more heavily in audiences' judgments — the natural extension of agenda setting from importance to evaluation.	A framing effects experiment is a randomized design that isolates the causal impact of how a message is framed — which considerations it emphasizes — on people's attitudes, judgments, or behavior. By randomly assigning participants to read otherwise comparable messages that differ only in their frame, it provides the causal counterpart to the descriptive framing analysis of media content.