방법 비교

	Perceptual Dialectology	Matched-Guise Technique
분야	언어학	언어학
계열	Process / pipeline	Process / pipeline
기원 연도	1989	1960
창시자	Dennis R. Preston (building on Dutch and Japanese folk-dialectology traditions)	Wallace Lambert and colleagues
유형	Folk-linguistic method for studying non-linguists' perceptions of dialects	Indirect experimental measure of language attitudes
원전	Preston, D. R. (1989). Perceptual Dialectology: Nonlinguists' Views of Areal Linguistics. Foris. ISBN: 9789067654487	Lambert, W. E., Hodgson, R. C., Gardner, R. C., & Fillenbaum, S. (1960). Evaluational reactions to spoken languages. Journal of Abnormal and Social Psychology, 60(1), 44–51.
별칭	Folk Dialectology, Perceptual Dialect Mapping, Draw-a-Map Dialectology	Matched Guise Test, Matched-Guise Experiment, Language Attitude Matched Guise
관련	4	2
요약	Perceptual dialectology studies what ordinary, non-linguist speakers believe about language variation: where they think different dialects are spoken, what those dialects sound like, and how correct, pleasant, or different they judge them to be. Developed in its modern form by Dennis R. Preston in the 1980s, it is a branch of folk linguistics that treats lay perceptions as data in their own right rather than as errors to be corrected. Through draw-a-map tasks, dialect ranking, and identification exercises, it reveals the mental maps and social evaluations that shape how people experience the linguistic landscape around them.	The matched-guise technique is an indirect experimental method for measuring attitudes toward languages, dialects, and accents. Developed by Wallace Lambert and colleagues in 1960, it has the same bilingual or bidialectal speaker record the same passage in two or more language varieties ('guises'); listeners, believing they are hearing different speakers, rate each recording on personality and status traits. Because the voice, content, and delivery are held constant, any differences in the ratings can be attributed to listeners' attitudes toward the variety itself.