방법 비교

	온라인 가중치 표본 추출	온라인 단순 무작위 표본 추출
분야	조사방법론	조사방법론
계열	Process / pipeline	Process / pipeline
기원 연도	Late 1990s–2000s	Late 1990s–2000s (digital adaptation)
창시자	Survey methodology practitioners; systematized via probability-based online panels (e.g., Knowledge Networks, founded late 1990s)	Adapted from classical simple random sampling (Neyman, 1934) for web/digital survey contexts; operationalised by survey methodology researchers from the late 1990s onward
유형	Probability-adjusted online sampling technique	Probability sampling design
원전	Dillman, D. A., Smyth, J. D., & Christian, L. M. (2014). Internet, Phone, Mail, and Mixed-Mode Surveys: The Tailored Design Method (4th ed.). Wiley. ISBN: 978-1118456149	Couper, M. P. (2008). Designing Effective Web Surveys. Cambridge University Press. ISBN: 978-0521700535
별칭	web-based weighted sampling, internet survey weighting, online panel weighting, weighted internet sampling	web simple random sampling, internet SRS, digital random sampling, online SRS
관련	4	5
요약	Online weighted sampling is the practice of recruiting respondents via internet platforms and then applying statistical weights to correct for unequal selection probabilities, coverage gaps, and differential non-response. It enables researchers to draw valid population inferences from web surveys by compensating for the structural biases inherent in online recruitment — including the fact that not all members of a target population have equal internet access or equal likelihood of joining a panel.	Online simple random sampling applies the logic of classical simple random sampling (SRS) to digital data collection: every member of a defined online population has an equal and independent probability of being selected, and the survey is administered via web platform, email link, or online panel. The approach combines the statistical rigour of probability sampling with the speed and cost advantages of internet-based survey delivery.