방법 비교

	온라인 구조화 면접	온라인 설문
분야	조사방법론	조사방법론
계열	Process / pipeline	Process / pipeline
기원 연도	Late 1990s–2000s (with widespread adoption post-2010)	Mid-1990s (widespread scholarly adoption ~1995–2000)
창시자	Emerged from structured interview methodology adapted for internet-mediated communication	Mick P. Couper, Don A. Dillman (early systematic frameworks)
유형	Quantitative/standardized data collection technique	Quantitative / mixed-methods data collection technique
원전	Salmons, J. (2015). Qualitative Online Interviews: Strategies, Design, and Skills (2nd ed.). Sage Publications. ISBN: 978-1452283500	Couper, M. P. (2000). Web surveys: A review of issues and approaches. Public Opinion Quarterly, 64(4), 464–494.
별칭	web-based structured interview, virtual structured interview, digital structured interview, e-interview (structured)	web survey, internet survey, e-survey, computer-assisted web interviewing
관련	4	6
요약	An online structured interview applies the classical structured interview protocol — a fixed set of predetermined questions asked in a fixed order — via internet-mediated channels such as video conferencing, synchronous chat, or email. Every participant receives the exact same questions, enabling systematic comparison across respondents while eliminating geographic barriers. It combines the standardization benefits of face-to-face structured interviewing with the reach, cost efficiency, and scheduling flexibility of online data collection.	An online survey is a structured data collection instrument hosted on a web platform and completed by respondents via internet-connected devices. It enables large-scale, geographically dispersed data gathering at low cost and with rapid turnaround. Respondents self-administer the questionnaire at their convenience, which reduces interviewer bias and permits automatic data capture. Online surveys are the dominant mode of survey research in social, behavioural, health, and market research today.