방법 비교
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| 온라인 비참여 관찰× | 온라인 포커스 그룹× | |
|---|---|---|
| 분야 | 조사방법론 | 조사방법론 |
| 계열 | Process / pipeline | Process / pipeline |
| 기원 연도≠ | Late 1990s–2000s | 1946 (focus groups); online variant ~1990s–2000s |
| 창시자≠ | Christine Hine; Robert Kozinets (digital/online adaptation) | Robert Merton & Patricia Kendall (focus group origins); online adaptation by scholars including Stewart & Shamdasani in the 1990s |
| 유형≠ | Qualitative data collection technique | Qualitative group data collection |
| 원전≠ | Kozinets, R. V. (2010). Netnography: Doing Ethnographic Research Online. Sage. ISBN: 978-1847875228 | Stewart, D. W., & Shamdasani, P. N. (2017). Online Focus Groups. Journal of Advertising, 46(1), 48–60. DOI ↗ |
| 별칭 | digital non-participant observation, passive online observation, covert online observation, online unobtrusive observation | virtual focus group, internet focus group, OFG, web-based focus group |
| 관련≠ | 6 | 5 |
| 요약≠ | Online non-participant observation is a qualitative data collection technique in which the researcher watches and records naturally occurring behaviour in digital settings — forums, social media platforms, chat groups, comment sections, or online communities — without joining, interacting with, or disclosing their presence to participants. The approach transplants the classical non-participant observation tradition into internet-mediated spaces, enabling study of authentic discourse and interaction as it unfolds organically. | An online focus group is a moderated group discussion conducted via internet-based platforms — video conferencing, text chat, or asynchronous forums — to explore shared perceptions, attitudes, and experiences on a defined topic. It inherits the group-interaction dynamics of the traditional focus group while removing geographic barriers and enabling data collection from dispersed or hard-to-reach populations. |
| ScholarGate데이터셋 ↗ |
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