방법 비교

	온라인 모바일 경험 표본 추출	모바일 조사
분야	조사방법론	조사방법론
계열	Process / pipeline	Process / pipeline
기원 연도	1983 (original ESM); smartphone/online variant widely adopted ~2007–2010	Late 2000s–2010s (accelerated with smartphone adoption, ~2007–2015)
창시자	Mihaly Csikszentmihalyi & Reed Larson	Emerged from web survey methodology researchers (Couper, Buskirk, Toepoel, and others)
유형	Intensive longitudinal data collection technique	Quantitative / mixed data collection technique
원전	Csikszentmihalyi, M., & Larson, R. (1987). Validity and reliability of the Experience-Sampling Method. Journal of Nervous and Mental Disease, 175(9), 526–536.	Toepoel, V., & Lugtig, P. (2014). What happens if you offer a mobile option to your web panel? Evidence from a probability-based panel of internet users. Social Science Computer Review, 32(4), 544–560.
별칭	Online ESM, Mobile ESM, Ecological Momentary Assessment via Mobile, Smartphone-based Experience Sampling	smartphone survey, mobile web survey, mobile questionnaire, m-survey
관련	4	6
요약	Online Mobile Experience Sampling (Online ESM) is a data collection technique that uses internet-connected smartphones or tablets to prompt participants multiple times per day and record their thoughts, feelings, behaviors, and context in the moment they occur. By gathering data in real time across daily life rather than retrospectively in a lab, it dramatically reduces recall bias and captures the natural variation of psychological and behavioral states as they unfold.	A mobile survey is a self-report questionnaire designed and administered through smartphones or tablets, either via a mobile-optimized web browser or a dedicated app. As mobile devices became the dominant mode of internet access globally, surveys must be built for small screens, touch interaction, and variable connectivity. Mobile surveys are used across social science, public health, market research, and organizational studies when reaching respondents in their natural, everyday context is a priority.