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| 온라인 포커스 그룹× | 온라인 설문× | |
|---|---|---|
| 분야 | 조사방법론 | 조사방법론 |
| 계열 | Process / pipeline | Process / pipeline |
| 기원 연도≠ | 1946 (focus groups); online variant ~1990s–2000s | Mid-1990s (widespread scholarly adoption ~1995–2000) |
| 창시자≠ | Robert Merton & Patricia Kendall (focus group origins); online adaptation by scholars including Stewart & Shamdasani in the 1990s | Mick P. Couper, Don A. Dillman (early systematic frameworks) |
| 유형≠ | Qualitative group data collection | Quantitative / mixed-methods data collection technique |
| 원전≠ | Stewart, D. W., & Shamdasani, P. N. (2017). Online Focus Groups. Journal of Advertising, 46(1), 48–60. DOI ↗ | Couper, M. P. (2000). Web surveys: A review of issues and approaches. Public Opinion Quarterly, 64(4), 464–494. DOI ↗ |
| 별칭 | virtual focus group, internet focus group, OFG, web-based focus group | web survey, internet survey, e-survey, computer-assisted web interviewing |
| 관련≠ | 5 | 6 |
| 요약≠ | An online focus group is a moderated group discussion conducted via internet-based platforms — video conferencing, text chat, or asynchronous forums — to explore shared perceptions, attitudes, and experiences on a defined topic. It inherits the group-interaction dynamics of the traditional focus group while removing geographic barriers and enabling data collection from dispersed or hard-to-reach populations. | An online survey is a structured data collection instrument hosted on a web platform and completed by respondents via internet-connected devices. It enables large-scale, geographically dispersed data gathering at low cost and with rapid turnaround. Respondents self-administer the questionnaire at their convenience, which reduces interviewer bias and permits automatic data capture. Online surveys are the dominant mode of survey research in social, behavioural, health, and market research today. |
| ScholarGate데이터셋 ↗ |
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