방법 비교

	온라인 포커스 그룹	온라인 구조화 면접
분야	조사방법론	조사방법론
계열	Process / pipeline	Process / pipeline
기원 연도	1946 (focus groups); online variant ~1990s–2000s	Late 1990s–2000s (with widespread adoption post-2010)
창시자	Robert Merton & Patricia Kendall (focus group origins); online adaptation by scholars including Stewart & Shamdasani in the 1990s	Emerged from structured interview methodology adapted for internet-mediated communication
유형	Qualitative group data collection	Quantitative/standardized data collection technique
원전	Stewart, D. W., & Shamdasani, P. N. (2017). Online Focus Groups. Journal of Advertising, 46(1), 48–60.	Salmons, J. (2015). Qualitative Online Interviews: Strategies, Design, and Skills (2nd ed.). Sage Publications. ISBN: 978-1452283500
별칭	virtual focus group, internet focus group, OFG, web-based focus group	web-based structured interview, virtual structured interview, digital structured interview, e-interview (structured)
관련	5	4
요약	An online focus group is a moderated group discussion conducted via internet-based platforms — video conferencing, text chat, or asynchronous forums — to explore shared perceptions, attitudes, and experiences on a defined topic. It inherits the group-interaction dynamics of the traditional focus group while removing geographic barriers and enabling data collection from dispersed or hard-to-reach populations.	An online structured interview applies the classical structured interview protocol — a fixed set of predetermined questions asked in a fixed order — via internet-mediated channels such as video conferencing, synchronous chat, or email. Every participant receives the exact same questions, enabling systematic comparison across respondents while eliminating geographic barriers. It combines the standardization benefits of face-to-face structured interviewing with the reach, cost efficiency, and scheduling flexibility of online data collection.