방법 비교

	Name Generator Method	Ego Network Analysis
분야	Sociology	네트워크 분석
계열	Process / pipeline	Process / pipeline
기원 연도	1984 (GSS network module)	1992 (Burt); foundational measurement formalised by Marsden 2002
창시자	Survey network methodology; Ronald Burt (GSS module)	Ronald S. Burt (structural holes framework); Peter V. Marsden (egocentric measures)
유형	Survey instrument for eliciting personal-network members and attributes	Descriptive / relational network analysis
원전	Burt, R. S. (1984). Network items and the General Social Survey. Social Networks, 6(4), 293–339.	Burt, R.S. (1992). Structural Holes: The Social Structure of Competition. Harvard University Press. ISBN: 9780674843714
별칭	name generator, name interpreter, egocentric network survey, personal network name generator	personal network analysis, egocentric network analysis, Ego Ağı Analizi (Personal Network Analysis)
관련	5	6
요약	The name generator is the standard survey technique for collecting egocentric (personal) network data. A respondent (ego) is prompted to name the people (alters) with whom they have a specified kind of relationship — those with whom they discuss important matters, exchange support, or socialize. A follow-up battery of name-interpreter questions then records each alter's attributes and the ties among the alters, yielding measures of network size, composition, density, and diversity for each respondent.	Ego network analysis examines the personal network of a focal individual — the ego — by mapping their direct contacts (alters) and the ties those contacts share with one another. Formalised through Ronald Burt's structural holes framework (1992) and Marsden's egocentric measurement approach (2002), the method produces ego-level indicators such as network size, density, constraint, and brokerage role that reveal how each individual's social position shapes their access to information, resources, and influence.