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| 다중 사례 기반 시각 분석× | 민족지학(Ethnography)× | |
|---|---|---|
| 분야 | 질적 방법 | 질적 방법 |
| 계열 | Process / pipeline | Process / pipeline |
| 기원 연도≠ | 2000s–2010s (convergence of case study and visual research traditions) | c. 1922 (Malinowski's Argonauts of the Western Pacific) |
| 창시자≠ | Synthesised from Robert E. Stake (multiple case design) and Gillian Rose / visual methodologies scholars | Bronisław Malinowski (modern ethnography); rooted in 19th-century anthropology |
| 유형≠ | Qualitative comparative research design | Qualitative fieldwork tradition |
| 원전≠ | Stake, R. E. (2006). Multiple Case Study Analysis. Guilford Press. ISBN: 978-1593852481 | Hammersley, M. & Atkinson, P. (2019). Ethnography: Principles in Practice (4th ed.). Routledge. ISBN: 978-1138504462 |
| 별칭 | multi-case visual analysis, comparative visual case study, cross-case image analysis, MCVA | Etnografi, participant observation, fieldwork, ethnographic research |
| 관련 | 5 | 5 |
| 요약≠ | Multiple case-based visual analysis is a qualitative design that systematically examines visual materials — photographs, drawings, maps, video stills, or image-rich documents — across two or more purposefully selected cases. By combining Robert Stake's multiple case study logic with visual analysis frameworks, it enables researchers to identify both case-specific visual meanings and cross-case patterns, producing richer comparative insights than either method yields alone. | Ethnography is a qualitative research tradition in which a researcher immerses themselves in a social group or community over an extended period — typically three to six months or longer — to study its culture, values, and behaviours in their natural setting. Originating in social and cultural anthropology, and consolidated as a rigorous method by Bronisław Malinowski in the early twentieth century, ethnography produces rich, contextualised accounts of how people live, work, and make meaning together. |
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