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다중 사례 기반 은유 분석×담화 분석×
분야질적 방법질적 연구
계열Process / pipelineProcess / pipeline
기원 연도1980s–2000s (synthesis emerged in qualitative case research)1989 (Fairclough); 1987 (Potter & Wetherell)
창시자Building on Lakoff & Johnson (1980) conceptual metaphor theory and Yin's multiple-case logicNorman Fairclough; Jonathan Potter and Margaret Wetherell
유형Qualitative comparative designMethod
원전Lakoff, G., & Johnson, M. (1980). Metaphors We Live By. University of Chicago Press. ISBN: 978-0226468013Fairclough, N. (1989). Language and power. Longman. link ↗
별칭cross-case metaphor analysis, comparative metaphor analysis, multi-case metaphor study, MCBMADA, Critical Discourse Analysis, Discursive Analysis
관련62
요약Multiple case-based metaphor analysis is a qualitative comparative method that systematically identifies and interprets metaphorical language across two or more bounded cases — such as schools, organisations, or participant groups — to reveal how people in different contexts conceptualise a shared phenomenon. It integrates Lakoff and Johnson's conceptual metaphor theory with Yin's multiple-case logic, enabling both within-case depth and cross-case breadth.Discourse analysis is a qualitative research methodology that examines how language, communication, and power shape meaning, identity, and social reality. Developed across linguistics, sociology, and psychology (particularly by Norman Fairclough and Jonathan Potter), discourse analysis goes beyond content to analyze language use as a social practice that constitutes and reflects power relations, ideologies, and social structures.
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ScholarGate방법 비교: Multiple Case-Based Metaphor Analysis · Discourse Analysis. 2026-06-15에 다음에서 검색함: https://scholargate.app/ko/compare