방법 비교

	Media Richness Analysis	Manifest Content Analysis
분야	Communication	Communication
계열	Process / pipeline	Process / pipeline
기원 연도	1986	1952
창시자	Richard L. Daft & Robert H. Lengel	Bernard Berelson; codified by Klaus Krippendorff
유형	Framework and method for assessing channel richness vs. task equivocality	Systematic quantitative coding of explicit message content
원전	Daft, R. L., & Lengel, R. H. (1986). Organizational information requirements, media richness and structural design. Management Science, 32(5), 554–571.	Krippendorff, K. (2004). Content Analysis: An Introduction to Its Methodology (2nd ed.). Thousand Oaks, CA: Sage. ISBN: 9780761915454
별칭	Media richness theory analysis, Information richness analysis, Channel richness assessment, Ortam Zenginliği Analizi	Quantitative manifest coding, Surface-content analysis, Manifest-level content analysis, Berelson content analysis
관련	3	5
요약	Media richness analysis applies Daft and Lengel's media richness theory to evaluate communication channels by their capacity to carry rich information and to assess how well a channel fits the equivocality of the task at hand. Rooted in organizational communication, it provides criteria — feedback immediacy, multiplicity of cues, language variety, and personal focus — for ranking channels from lean (a memo) to rich (face-to-face) and for diagnosing whether managers and teams are matching channel to message appropriately.	Manifest content analysis is a quantitative research technique that systematically counts the explicit, surface-level features of communication messages — words, sources, themes, images, or actors that are directly visible in the text or media artifact — according to a predefined coding scheme. Rooted in Bernard Berelson's classic definition of content analysis as the 'objective, systematic, and quantitative description of the manifest content of communication,' it is one of the foundational empirical methods of mass communication and media research.