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Hotel DEA Efficiency Analysis×Destination Competitiveness Index×
분야TourismTourism Recreation
계열MCDMMCDM
기원 연도19782003
창시자Abraham Charnes, William W. Cooper & Edwardo Rhodes (DEA); applied to hotels by Morey & DittmanJ. R. Brent Ritchie & Geoffrey I. Crouch
유형Linear-programming frontier method for relative efficiency of decision making unitsMulti-attribute composite index of destination competitiveness
원전Charnes, A., Cooper, W. W., & Rhodes, E. (1978). Measuring the efficiency of decision making units. European Journal of Operational Research, 2(6), 429-444. DOI ↗Ritchie, J. R. B., & Crouch, G. I. (2003). The Competitive Destination: A Sustainable Tourism Perspective. Wallingford, UK: CABI Publishing. ISBN: 9780851996646
별칭Hotel Efficiency Benchmarking, Lodging Data Envelopment Analysis, DEA Hotel Benchmarking, Hotel Operational Efficiency AnalysisRitchie-Crouch Competitiveness Model, Tourism Destination Competitiveness Index, Crouch-Ritchie Competitiveness Framework
관련33
요약Hotel DEA efficiency analysis applies data envelopment analysis, the linear-programming frontier method introduced by Charnes, Cooper, and Rhodes in 1978, to benchmark how efficiently hotels convert their inputs into outputs. Rather than assuming a functional form, DEA builds a best-practice frontier directly from the observed hotels and measures each property's efficiency as its distance from that frontier, handling multiple inputs such as rooms, staff, and expenses and multiple outputs such as revenue and occupancy simultaneously. Morey and Dittman brought the method into hospitality with their study benchmarking hotel general managers, showing that DEA can control for differences across properties and identify the efficient performers whose practices others can emulate. The result is a relative efficiency score, a set of peer benchmarks, and concrete improvement targets for each hotel.The Destination Competitiveness Index operationalizes the Ritchie-Crouch model, the most influential conceptual framework for understanding why some tourism destinations outperform others. Crouch and Ritchie argued in 1999, and elaborated in their 2003 book The Competitive Destination, that a destination's ability to attract visitors and deliver lasting prosperity depends on a structured set of determinants: core resources and attractors, supporting factors and resources, destination management, destination policy and planning, and qualifying and amplifying determinants that set the ceiling on what is achievable. The index turns this framework into a multi-attribute composite: each destination is scored on attributes within each determinant, the attributes are weighted by importance, and the weighted scores are aggregated into an overall competitiveness score that can be benchmarked against rival destinations to reveal where advantage is won or lost.
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