방법 비교

	히트맵과 스크롤맵	퍼스트 클릭 테스트	휴리스틱 평가
분야	인간-컴퓨터 상호작용	인간-컴퓨터 상호작용	인간-컴퓨터 상호작용
계열	Hypothesis test	Hypothesis test	Hypothesis test
기원 연도	2000s	2000s	1990
창시자	Web Analytics Pioneers	Quirkstudio and UX Practitioners	Jakob Nielsen and Rolf Molich
유형	Passive behavior tracking for understanding user attention and engagement	Click-based navigation evaluation in realistic visual context	Expert-based inspection using established design principles
원전	Hotjar. (2021). The Complete Guide to Heatmaps. Hotjar White Paper.	Quirkstudio. (2014). First Click Testing: User Research for Navigation. Quirkstudio White Paper.	Nielsen, J. (1994). Heuristic evaluation of user interfaces. In Proceedings of the SIGCHI Conference on Human Factors in Computing Systems (pp. 249–256).
별칭	Click Heat Map, Scroll Map, Attention Map	First Click Test, FCT	HE, Expert Evaluation, Nielsen's Heuristics
관련	3	4	4
요약	Heatmaps and scrollmaps are behavioral analytics tools that visually represent user attention and interaction on web pages and screens. Click heatmaps show where users click most frequently, visualized as color-coded density overlays. Scrollmaps show how far down pages users scroll and where they typically stop. These passive tracking methods collect aggregate data from hundreds or thousands of real users, revealing attention patterns, engagement hotspots, and content visibility issues without requiring direct user interaction or controlled studies.	First-Click Testing is a rapid, quantitative method for evaluating whether users click on the correct element to start a task on a web page or screen. Users view a screenshot or live page and are asked to click where they would start a specific task. The test measures success rate (correct first click) and records which elements are commonly misclicked. Unlike tree testing (text-only navigation), first-click testing preserves visual design, isolating navigation labeling and visual information architecture in realistic context.	Heuristic Evaluation is a usability inspection method in which small teams of expert evaluators examine an interface and judge its compliance with established usability principles (heuristics). Developed by Jakob Nielsen and Rolf Molich in 1990, this method is rapid and low-cost, identifying 60–90% of usability problems with as few as 3–5 evaluators. Nielsen's Ten Usability Heuristics—visibility of system status, match between system and real world, user control and freedom, consistency and standards, error prevention and recovery, recognition over recall, flexibility and efficiency, aesthetic and minimalist design, error recovery, and documentation—form the basis of most evaluations.