방법 비교

	Grounded Visualization	Cultural Models Analysis
분야	Anthropology	Anthropology
계열	Process / pipeline	Process / pipeline
기원 연도	2006	2005
창시자	Qualitative GIS / mixed-methods geography tradition (Knigge & Cope)	Cognitive anthropology of cultural models (Quinn, Holland, D'Andrade, Strauss)
유형	Iterative integration of grounded-theory qualitative analysis with GIS visualization	Discourse-analytic method for reconstructing shared tacit cognitive schemas
원전	Bernard, H. R. (2017). Research Methods in Anthropology: Qualitative and Quantitative Approaches (6th ed.). Lanham, MD: Rowman & Littlefield. ISBN: 9780759112421	Quinn, N. (Ed.) (2005). Finding Culture in Talk: A Collection of Methods. New York: Palgrave Macmillan. ISBN: 9781403969132
별칭	Grounded Visualisation, Qualitative GIS Analysis, Grounded Theory GIS Integration, Spatially Grounded Analysis	Cultural Schema Analysis, Cultural Models Theory, Schema-Based Discourse Analysis, Finding Culture in Talk
관련	3	4
요약	Grounded visualization is a mixed-methods analytic approach that weaves grounded-theory qualitative analysis together with GIS-based spatial visualization, so that emerging codes and maps inform one another iteratively rather than sequentially. Instead of mapping results after the qualitative analysis is finished, the analyst moves back and forth: a pattern noticed while coding interviews prompts a map, the map raises a spatial question that sends the analyst back to the text, and so on. The aim is an interpretation that is simultaneously grounded in participants' accounts and attentive to the geography in which those accounts are situated.	Cultural models analysis is a discourse-analytic method for reconstructing the shared, largely tacit cognitive schemas — the cultural models — that organize how members of a group understand a domain such as marriage, success, or illness. Rather than asking people to state their models directly (they usually cannot), the analyst examines what speakers say spontaneously: the key words they reach for, the metaphors they reason with, and the assumptions their arguments take for granted. Recurring patterns across many speakers' talk are taken as traces of an underlying schema that the talk presupposes but never fully spells out.