방법 비교

	영화 장르 분석	미디어 프레이밍 분석
분야	미디어 연구	미디어 연구
계열	Process / pipeline	Process / pipeline
기원 연도	1984	1974
창시자	Rick Altman, Steve Neale	Erving Goffman, Robert Entman
유형	Analytical method for identifying genre conventions, evolution, and ideological work in cinema	Analytical method for identifying how media structures and presents information
원전	Altman, R. (1999). Film/Genre. British Film Institute.	Goffman, E. (1974). Frame Analysis: An Essay on the Organization of Experience. Harvard University Press.
별칭	film genre criticism, genre theory, genre conventions	frame analysis, news framing, discourse framing
관련	5	5
요약	Genre Analysis in Film is a method for systematically examining how films belong to and innovate within recognizable categories—horror, Western, science fiction, melodrama, comedy—each with characteristic conventions, visual styles, narrative structures, and ideological concerns. Developed through film studies by scholars like Rick Altman and Steve Neale, the method recognizes that film genres are not fixed natural categories but socially constructed, historically contingent systems that structure both film production and audience expectations. Genre analysis examines what conventions define a genre, how individual films conform to or challenge those conventions, how genres evolve over time, and what ideological work generic conventions perform.	Media Framing Analysis is a systematic method for examining how news coverage and media messages organize and present information in ways that promote particular interpretations while obscuring others. Originating in Erving Goffman's sociological work (1974) and developed extensively by communication scholars like Robert Entman, the method decodes the frames—organizing principles and narrative structures—embedded in news reports, films, advertising, and public discourse. It reveals how media selections of what to emphasize, what to omit, and what narrative context to provide shape audience understanding of events and issues.