방법 비교

	영화 장르 분석	미디어 담론 분석
분야	미디어 연구	미디어 연구
계열	Process / pipeline	Process / pipeline
기원 연도	1984	1978
창시자	Rick Altman, Steve Neale	Michel Foucault, Norman Fairclough
유형	Analytical method for identifying genre conventions, evolution, and ideological work in cinema	Method for examining how discourse in media constructs meaning, identity, and power relations
원전	Altman, R. (1999). Film/Genre. British Film Institute.	Fairclough, N. (1992). Discourse and Social Change. Polity Press.
별칭	film genre criticism, genre theory, genre conventions	critical discourse analysis, media discourse analysis, CDA
관련	5	5
요약	Genre Analysis in Film is a method for systematically examining how films belong to and innovate within recognizable categories—horror, Western, science fiction, melodrama, comedy—each with characteristic conventions, visual styles, narrative structures, and ideological concerns. Developed through film studies by scholars like Rick Altman and Steve Neale, the method recognizes that film genres are not fixed natural categories but socially constructed, historically contingent systems that structure both film production and audience expectations. Genre analysis examines what conventions define a genre, how individual films conform to or challenge those conventions, how genres evolve over time, and what ideological work generic conventions perform.	Discourse Analysis in Media is a method for examining how media texts use language, images, and communication patterns to construct meanings, shape identities, and perpetuate or challenge power relations. Developed from linguistic analysis and critical theory—particularly Michel Foucault's concept of discourse as a system of knowledge-production and Norman Fairclough's critical discourse analysis (CDA) framework—the method reveals how what appears as neutral information or entertainment actually participates in maintaining or challenging social hierarchies and ideologies. The method is specifically concerned with how discourse operates politically: what it makes possible to think and say, whom it privileges, and what alternatives it renders invisible.