방법 비교

	Framing Analysis	Network Agenda-Setting
분야	Communication	Communication
계열	Process / pipeline	Process / pipeline
기원 연도	1993	2011
창시자	Robert M. Entman (synthesis); roots in Goffman, Tuchman, Gitlin	Lei Guo & Maxwell McCombs
유형	Interpretive-quantitative analysis of how messages select and emphasize aspects of reality	Network-analytic extension of agenda-setting theory
원전	Entman, R. M. (1993). Framing: Toward clarification of a fractured paradigm. Journal of Communication, 43(4), 51–58.	Guo, L. (2012). The application of social network analysis in agenda-setting research: A methodological exploration. Journal of Broadcasting & Electronic Media, 56(4), 616–631.
별칭	Frame analysis, Media framing analysis method, Frame mapping, Çerçeveleme Analizi	Network agenda setting model, Third-level agenda setting, NAS model, Ağ Gündem Belirleme
관련	5	4
요약	Framing analysis is a communication research method for studying how messages select certain aspects of a perceived reality and make them more salient — promoting a particular problem definition, causal interpretation, moral evaluation, and treatment recommendation. Building on Robert Entman's influential 1993 synthesis, it moves beyond counting what is present to reconstructing the organizing ideas, or frames, that give media coverage its meaning and persuasive shape.	Network agenda-setting (NAS), also called third-level agenda setting, extends classic agenda-setting theory by proposing that news media transfer to the public not only the salience of issues (first level) and of attributes (second level), but the very web of associations among issues and attributes. Introduced by Lei Guo and Maxwell McCombs, the method represents the media agenda and the public agenda as networks and tests whether the media's bundling of elements is reproduced in the public's mind.