방법 비교

	Framing Analysis	Manifest Content Analysis
분야	Communication	Communication
계열	Process / pipeline	Process / pipeline
기원 연도	1993	1952
창시자	Robert M. Entman (synthesis); roots in Goffman, Tuchman, Gitlin	Bernard Berelson; codified by Klaus Krippendorff
유형	Interpretive-quantitative analysis of how messages select and emphasize aspects of reality	Systematic quantitative coding of explicit message content
원전	Entman, R. M. (1993). Framing: Toward clarification of a fractured paradigm. Journal of Communication, 43(4), 51–58.	Krippendorff, K. (2004). Content Analysis: An Introduction to Its Methodology (2nd ed.). Thousand Oaks, CA: Sage. ISBN: 9780761915454
별칭	Frame analysis, Media framing analysis method, Frame mapping, Çerçeveleme Analizi	Quantitative manifest coding, Surface-content analysis, Manifest-level content analysis, Berelson content analysis
관련	5	5
요약	Framing analysis is a communication research method for studying how messages select certain aspects of a perceived reality and make them more salient — promoting a particular problem definition, causal interpretation, moral evaluation, and treatment recommendation. Building on Robert Entman's influential 1993 synthesis, it moves beyond counting what is present to reconstructing the organizing ideas, or frames, that give media coverage its meaning and persuasive shape.	Manifest content analysis is a quantitative research technique that systematically counts the explicit, surface-level features of communication messages — words, sources, themes, images, or actors that are directly visible in the text or media artifact — according to a predefined coding scheme. Rooted in Bernard Berelson's classic definition of content analysis as the 'objective, systematic, and quantitative description of the manifest content of communication,' it is one of the foundational empirical methods of mass communication and media research.