방법 비교

	현장 기반 이론적 표본 추출	스노우볼 표본 추출
분야	조사방법론	조사방법론
계열	Process / pipeline	Process / pipeline
기원 연도	1967	1961
창시자	Barney G. Glaser and Anselm L. Strauss	Leo A. Goodman
유형	Qualitative iterative sampling strategy	Non-probability sampling technique
원전	Glaser, B. G., & Strauss, A. L. (1967). The Discovery of Grounded Theory: Strategies for Qualitative Research. Aldine. ISBN: 978-0202302607	Goodman, L. A. (1961). Snowball sampling. Annals of Mathematical Statistics, 32(1), 148–170.
별칭	field theoretical sampling, in-situ theoretical sampling, fieldwork-driven theoretical sampling, grounded field sampling	chain-referral sampling, network sampling, respondent-driven sampling, referral sampling
관련	3	3
요약	Field-based theoretical sampling is an iterative qualitative sampling strategy in which decisions about whom to observe or interview next are made during active fieldwork, guided by emerging theoretical insights from the data already collected. Rooted in Glaser and Strauss's grounded theory, it extends theoretical sampling into naturalistic, in-situ field settings — ethnographic sites, clinical environments, organizational contexts — where data collection and analysis proceed simultaneously.	Snowball sampling is a non-probability recruitment technique in which initial participants (seeds) refer the researcher to others who meet the study criteria, and those referrals in turn refer further participants. The sample grows incrementally — like a rolling snowball — until the required size or theoretical saturation is reached. It is the method of choice when a target population has no accessible sampling frame, such as undocumented migrants, illicit drug users, survivors of stigmatised experiences, or members of closed professional networks.