방법 비교

	현장 기반 은유 분석	콘텐츠 분석
분야	질적 방법	질적 방법
계열	Process / pipeline	Process / pipeline
기원 연도	1990s–2000s (field-based applications)	Systematised through Krippendorff's methodology work; 4th edition 2018
창시자	Rooted in Lakoff & Johnson (1980); field-based application developed across educational and social science research from the 1990s onward	Klaus Krippendorff (systematic formulation); roots in early 20th-century communications research
유형	Qualitative analytic method	Qualitative / mixed-method research technique
원전	Lakoff, G., & Johnson, M. (1980). Metaphors We Live By. University of Chicago Press. ISBN: 978-0226468013	Krippendorff, K. (2018). Content Analysis: An Introduction to Its Methodology (4th ed.). Sage. ISBN: 978-1506395661
별칭	field metaphor elicitation, naturalistic metaphor analysis, contextual metaphor analysis, FbMA	İçerik Analizi, systematic content coding, quantitative content analysis
관련	5	5
요약	Field-based metaphor analysis is a qualitative method that collects and interprets spontaneous or elicited metaphors from participants in their natural settings. Grounded in Lakoff and Johnson's conceptual metaphor theory, it reveals how individuals and communities structure abstract concepts — such as teaching, leadership, or illness — through figurative language encountered or produced in real contexts. Unlike purely document-based metaphor studies, field-based variants combine data collection in natural field settings with systematic analytic coding.	Content analysis is a systematic research technique for reducing text, visual, or media material into coded categories so that patterns can be counted, compared, and interpreted. Formalised by Klaus Krippendorff in his widely cited methodology textbook (latest edition 2018), the method sits at the boundary of qualitative and quantitative inquiry: it imposes structured, replicable coding on inherently meaning-laden material.