방법 비교

	현장 기반 민족지학	사례 연구	디지털 민족지학	민족지학(Ethnography)	종단적 민족지
분야	질적 방법	질적 방법	질적 방법	질적 방법	질적 방법
계열	Process / pipeline	Process / pipeline	Process / pipeline	Process / pipeline	Process / pipeline
기원 연도	Early 20th century (Malinowski 1922; Geertz 1973)	1984 (seminal codification)	Late 1990s – 2000s	c. 1922 (Malinowski's Argonauts of the Western Pacific)	1920s (classical origins); refined 1990s–2000s
창시자	Bronislaw Malinowski; Clifford Geertz (interpretive tradition)	Robert K. Yin (systematised in Case Study Research, 1984)	Christine Hine (virtual ethnography); Robert V. Kozinets (netnography)	Bronisław Malinowski (modern ethnography); rooted in 19th-century anthropology	Rooted in classical anthropological fieldwork (Malinowski, 1922); systematised for sociological revisits by Michael Burawoy (2003)
유형	Qualitative research design	Qualitative research design	Qualitative research method	Qualitative fieldwork tradition	Qualitative research design
원전	Geertz, C. (1973). The Interpretation of Cultures. Basic Books. ISBN: 978-0465097197	Yin, R.K. (2018). Case Study Research and Applications: Design and Methods (6th ed.). Sage. ISBN: 978-1506336169	Kozinets, R. V. (2010). Netnography: Doing Ethnographic Research Online. Sage. ISBN: 978-1847875228	Hammersley, M. & Atkinson, P. (2019). Ethnography: Principles in Practice (4th ed.). Routledge. ISBN: 978-1138504462	Burawoy, M. (2003). Revisits: An outline of a theory of reflexive ethnography. American Sociological Review, 68(5), 645–679.
별칭	fieldwork ethnography, immersive ethnography, ethnographic fieldwork, site-based ethnography	Vaka Çalışması (Case Study), case study design, case study methodology	online ethnography, virtual ethnography, internet ethnography, netnography	Etnografi, participant observation, fieldwork, ethnographic research	extended ethnography, long-term fieldwork, sustained ethnographic study, longitudinal field research
관련	6	5	6	5	5
요약	Field-based ethnography is a qualitative research design in which the researcher immerses themselves in a social setting or community over an extended period, observing and participating in everyday life to understand cultural practices, meanings, and social dynamics from an insider perspective. It is the classical form of ethnography, grounded in sustained physical presence at a research site, and distinguished from archival, virtual, or document-only approaches by its central reliance on direct, embodied fieldwork.	Case study research is a qualitative research design that investigates a specific phenomenon, individual, group, organisation, or event in depth within its real-world context. Systematised by Robert K. Yin in 1984, it supports single-case and multiple-case designs and draws on multiple data sources — interviews, observation, documents, and artefacts — to build a rich, contextualised account of a bounded unit.	Digital ethnography is a qualitative research method that adapts traditional ethnographic fieldwork to online and digitally mediated settings. Drawing on sustained participant observation, document collection, and sometimes interviews, the researcher immerses themselves in one or more digital communities — social media platforms, forums, gaming spaces, or messaging groups — to understand how culture, identity, and social practice are constructed through digital interaction. The approach recognises that online spaces are not merely reflections of offline life but distinctive sites of cultural production in their own right.	Ethnography is a qualitative research tradition in which a researcher immerses themselves in a social group or community over an extended period — typically three to six months or longer — to study its culture, values, and behaviours in their natural setting. Originating in social and cultural anthropology, and consolidated as a rigorous method by Bronisław Malinowski in the early twentieth century, ethnography produces rich, contextualised accounts of how people live, work, and make meaning together.	Longitudinal ethnography is a qualitative research design in which a researcher conducts sustained, repeated fieldwork with the same community, organisation, or group across an extended period — months to decades. By returning to the field at multiple time points, the researcher captures how social processes, meanings, and structures evolve, making it the only qualitative method capable of directly observing change and continuity in lived experience.