방법 비교

	현장 기반 디지털 민족지학	민족지학(Ethnography)
분야	질적 방법	질적 방법
계열	Process / pipeline	Process / pipeline
기원 연도	2000s–2010s	c. 1922 (Malinowski's Argonauts of the Western Pacific)
창시자	Christine Hine; Sarah Pink et al.	Bronisław Malinowski (modern ethnography); rooted in 19th-century anthropology
유형	Qualitative research design	Qualitative fieldwork tradition
원전	Hine, C. (2000). Virtual Ethnography. Sage. ISBN: 978-0761958956	Hammersley, M. & Atkinson, P. (2019). Ethnography: Principles in Practice (4th ed.). Routledge. ISBN: 978-1138504462
별칭	connective ethnography, blended digital ethnography, hybrid online-offline ethnography, field-integrated digital ethnography	Etnografi, participant observation, fieldwork, ethnographic research
관련	6	5
요약	Field-based digital ethnography is a qualitative research design that combines traditional in-person fieldwork with systematic collection and analysis of digital data. Rather than studying online communities in isolation, it traces how social life moves between physical settings and digital spaces, treating both as equally real sites of cultural practice. Rooted in Christine Hine's virtual ethnography and Sarah Pink's digital ethnography principles, it is particularly suited to studying communities whose practices span offline and online worlds.	Ethnography is a qualitative research tradition in which a researcher immerses themselves in a social group or community over an extended period — typically three to six months or longer — to study its culture, values, and behaviours in their natural setting. Originating in social and cultural anthropology, and consolidated as a rigorous method by Bronisław Malinowski in the early twentieth century, ethnography produces rich, contextualised accounts of how people live, work, and make meaning together.