방법 비교

	현장 기반 내용 분석	민족지학(Ethnography)
분야	질적 방법	질적 방법
계열	Process / pipeline	Process / pipeline
기원 연도	1987	c. 1922 (Malinowski's Argonauts of the Western Pacific)
창시자	David L. Altheide	Bronisław Malinowski (modern ethnography); rooted in 19th-century anthropology
유형	Qualitative analytic approach	Qualitative fieldwork tradition
원전	Altheide, D. L. (1987). Ethnographic content analysis. Qualitative Sociology, 10(1), 65–77.	Hammersley, M. & Atkinson, P. (2019). Ethnography: Principles in Practice (4th ed.). Routledge. ISBN: 978-1138504462
별칭	field content analysis, naturalistic content analysis, ethnographic content analysis, ECA	Etnografi, participant observation, fieldwork, ethnographic research
관련	6	5
요약	Field-based content analysis is a qualitative analytic approach that systematically examines documents, artifacts, and texts encountered or produced within a natural field setting. Originally formulated by David Altheide as ethnographic content analysis (ECA), it blends the systematic rigor of traditional content analysis with the reflexive, iterative logic of ethnographic inquiry, allowing the researcher to interact continuously with the data and revise analytic categories as new meaning emerges from the field.	Ethnography is a qualitative research tradition in which a researcher immerses themselves in a social group or community over an extended period — typically three to six months or longer — to study its culture, values, and behaviours in their natural setting. Originating in social and cultural anthropology, and consolidated as a rigorous method by Bronisław Malinowski in the early twentieth century, ethnography produces rich, contextualised accounts of how people live, work, and make meaning together.