방법 비교
선택한 방법을 나란히 검토하세요. 서로 다른 행은 강조 표시됩니다.
| 대면 조사× | 모바일 조사× | |
|---|---|---|
| 분야 | 조사방법론 | 조사방법론 |
| 계열 | Process / pipeline | Process / pipeline |
| 기원 연도≠ | 1930s–1940s (systematic survey era) | Late 2000s–2010s (accelerated with smartphone adoption, ~2007–2015) |
| 창시자≠ | Established practice formalised in survey methodology (Gallup, Likert, and others from the 1930s–1940s) | Emerged from web survey methodology researchers (Couper, Buskirk, Toepoel, and others) |
| 유형≠ | Quantitative / mixed-mode data collection | Quantitative / mixed data collection technique |
| 원전≠ | Fowler, F. J. (2014). Survey Research Methods (5th ed.). Sage Publications. ISBN: 978-1452259000 | Toepoel, V., & Lugtig, P. (2014). What happens if you offer a mobile option to your web panel? Evidence from a probability-based panel of internet users. Social Science Computer Review, 32(4), 544–560. DOI ↗ |
| 별칭 | personal interview survey, in-person survey, PAPI survey, door-to-door survey | smartphone survey, mobile web survey, mobile questionnaire, m-survey |
| 관련≠ | 5 | 6 |
| 요약≠ | A face-to-face survey is a structured data collection method in which a trained interviewer meets respondents in person and administers a standardised questionnaire. The interviewer reads questions aloud, clarifies wording when permitted by protocol, and records answers — either on paper (PAPI) or a laptop/tablet (CAPI). This mode consistently achieves higher response rates and better data quality for complex or sensitive questionnaires than self-administered alternatives, and is the reference standard in large-scale population surveys. | A mobile survey is a self-report questionnaire designed and administered through smartphones or tablets, either via a mobile-optimized web browser or a dedicated app. As mobile devices became the dominant mode of internet access globally, surveys must be built for small screens, touch interaction, and variable connectivity. Mobile surveys are used across social science, public health, market research, and organizational studies when reaching respondents in their natural, everyday context is a priority. |
| ScholarGate데이터셋 ↗ |
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