방법 비교

	대면 참여 관찰	민족지학(Ethnography)
분야	조사방법론	질적 방법
계열	Process / pipeline	Process / pipeline
기원 연도	Early 20th century (Chicago School ~1920s; Spradley formalisation 1980)	c. 1922 (Malinowski's Argonauts of the Western Pacific)
창시자	Chicago School sociologists (Robert Park, Ernest Burgess); systematised by Raymond Gold (1958) and James Spradley (1980)	Bronisław Malinowski (modern ethnography); rooted in 19th-century anthropology
유형	Qualitative data collection technique	Qualitative fieldwork tradition
원전	Spradley, J. P. (1980). Participant Observation. Holt, Rinehart and Winston. ISBN: 978-0030445019	Hammersley, M. & Atkinson, P. (2019). Ethnography: Principles in Practice (4th ed.). Routledge. ISBN: 978-1138504462
별칭	in-person participant observation, direct participant observation, fieldwork participant observation, co-present observation	Etnografi, participant observation, fieldwork, ethnographic research
관련	5	5
요약	Face-to-face participant observation is a qualitative data collection technique in which the researcher physically enters a setting and engages with participants in real time to document social behaviour, interactions, and meaning-making as they naturally occur. Unlike online or remote variants, the researcher is bodily present, enabling direct sensory access to context, non-verbal cues, and the full texture of everyday life in the setting under study.	Ethnography is a qualitative research tradition in which a researcher immerses themselves in a social group or community over an extended period — typically three to six months or longer — to study its culture, values, and behaviours in their natural setting. Originating in social and cultural anthropology, and consolidated as a rigorous method by Bronisław Malinowski in the early twentieth century, ethnography produces rich, contextualised accounts of how people live, work, and make meaning together.