방법 비교
선택한 방법을 나란히 검토하세요. 서로 다른 행은 강조 표시됩니다.
| 대면 포커스 그룹× | 온라인 포커스 그룹× | |
|---|---|---|
| 분야 | 조사방법론 | 조사방법론 |
| 계열 | Process / pipeline | Process / pipeline |
| 기원 연도≠ | 1940s (Merton & Lazarsfeld); systematised 1980s–1990s | 1946 (focus groups); online variant ~1990s–2000s |
| 창시자≠ | Robert K. Merton and Paul Lazarsfeld (focused interview); Richard Krueger and David Morgan (applied focus group methodology) | Robert Merton & Patricia Kendall (focus group origins); online adaptation by scholars including Stewart & Shamdasani in the 1990s |
| 유형≠ | Qualitative group data-collection technique | Qualitative group data collection |
| 원전≠ | Krueger, R. A., & Casey, M. A. (2015). Focus Groups: A Practical Guide for Applied Research (5th ed.). Sage Publications. ISBN: 978-1483365244 | Stewart, D. W., & Shamdasani, P. N. (2017). Online Focus Groups. Journal of Advertising, 46(1), 48–60. DOI ↗ |
| 별칭 | in-person focus group, FGD, co-located focus group, face-to-face FGD | virtual focus group, internet focus group, OFG, web-based focus group |
| 관련 | 5 | 5 |
| 요약≠ | A face-to-face focus group is a structured, moderated group discussion conducted in a shared physical space, typically with 6–10 participants who are selected because they share a relevant characteristic. The moderator follows a semi-structured topic guide to elicit opinions, perceptions, and experiences. Unlike surveys, focus groups capture social interaction — agreement, disagreement, and the group dynamics through which attitudes are formed and expressed. | An online focus group is a moderated group discussion conducted via internet-based platforms — video conferencing, text chat, or asynchronous forums — to explore shared perceptions, attitudes, and experiences on a defined topic. It inherits the group-interaction dynamics of the traditional focus group while removing geographic barriers and enabling data collection from dispersed or hard-to-reach populations. |
| ScholarGate데이터셋 ↗ |
|
|