방법 비교

	Experience Sampling in Media Research	Media-Use Diary Method
분야	Communication	Communication
계열	Process / pipeline	Process / pipeline
기원 연도	1987	2003
창시자	Mihaly Csikszentmihalyi & Reed Larson	Diary-methods tradition (Bolger, Davis & Rafaeli)
유형	Momentary self-report of media use and experience in real time	Self-report data collection of media use in natural settings over time
원전	Csikszentmihalyi, M., & Larson, R. (1987). Validity and reliability of the experience-sampling method. The Journal of Nervous and Mental Disease, 175(9), 526–536.	Bolger, N., Davis, A., & Rafaeli, E. (2003). Diary methods: Capturing life as it is lived. Annual Review of Psychology, 54, 579–616.
별칭	ESM for media use, Ecological momentary assessment of media, Media experience sampling, Medya Araştırmalarında Deneyim Örnekleme	Media diary method, Media-use diary study, Daily media diary, Medya Kullanım Günlüğü Yöntemi
관련	4	4
요약	The experience-sampling method (ESM), also called ecological momentary assessment, prompts participants at sampled moments throughout daily life to report what they are doing, using, and feeling right now. Applied to media research, it captures media use and its momentary correlates — mood, context, motivation — in real time and in situ, minimizing recall bias and revealing how media and experience interrelate moment to moment.	The media-use diary method has participants record their media use repeatedly over days or weeks, close to when it happens, capturing everyday media behavior in its natural context with minimal retrospective bias. It yields intensive longitudinal data that reveal how media use varies within individuals across time and situations, not just averaged across people.