방법 비교

	Evaluative Priming	Affective Priming Task	Sequential Priming
분야	사회심리학	사회심리학	사회심리학
계열	Process / pipeline	Process / pipeline	Process / pipeline
기원 연도	1986	1994	1986
창시자	Russell H. Fazio and colleagues	Dirk Hermans, Jan De Houwer & Paul Eelen	Social cognition priming tradition (Fazio and colleagues)
유형	Reaction-time implicit attitude paradigm	Reaction-time automatic evaluation paradigm	General reaction-time priming framework
원전	Fazio, R. H., Sanbonmatsu, D. M., Powell, M. C., & Kardes, F. R. (1986). On the automatic activation of attitudes. Journal of Personality and Social Psychology, 50(2), 229-238.	Hermans, D., De Houwer, J., & Eelen, P. (1994). The affective priming effect: Automatic activation of evaluative information in memory. Cognition and Emotion, 8(6), 515-533.	Fazio, R. H., Sanbonmatsu, D. M., Powell, M. C., & Kardes, F. R. (1986). On the automatic activation of attitudes. Journal of Personality and Social Psychology, 50(2), 229-238.
별칭	Automatic Evaluation Task, Fazio Priming Task, Bona Fide Pipeline	Affective Priming Paradigm, Naming Affective Priming, Pronunciation Priming Task	Prime-Target Priming, Semantic-Affective Priming, Response-Window Priming
관련	3	3	3
요약	Evaluative priming, introduced by Fazio and colleagues in 1986, is the foundational reaction-time paradigm for measuring automatic attitudes. On each trial an attitude object (the prime) is briefly presented and is quickly followed by a clearly positive or negative target word that the participant categorizes as 'good' or 'bad' as fast as possible. When the prime and target share the same valence -- a liked object followed by a positive word -- responses are faster; when they mismatch, responses slow. This congruency effect reveals that merely seeing an attitude object automatically activates its associated evaluation, which then facilitates or interferes with judging the target. Because the attitude is inferred from response speed rather than self-report, evaluative priming gives a window onto spontaneous evaluations and became, in its 'bona fide pipeline' form, an early standard for measuring implicit attitudes including racial prejudice.	The affective priming task, developed by Hermans, De Houwer, and Eelen in 1994, demonstrates that stimulus evaluation is automatic and goal-independent. Like evaluative priming it pairs a valenced prime with a valenced target, but instead of asking participants to judge the target's valence it asks them simply to pronounce or name the target aloud as fast as possible. Targets are named faster when preceded by an affectively congruent prime than an incongruent one, even though the naming task never requires evaluating valence. This is a crucial theoretical point: because evaluation facilitates responding even when it is irrelevant to the task, the affective reaction must be triggered automatically and unintentionally. The naming variant became an important tool for distinguishing genuinely automatic evaluation from response-competition artifacts that can arise in valence-classification tasks.	Sequential priming is the general experimental framework underlying many implicit social-cognition measures: a prime is presented, followed after some interval by a target to which the participant responds, and the speed of responding reveals what the prime automatically activated. By varying the prime-target relation (semantic, affective, stereotypic, goal-related) and the stimulus onset asynchrony, researchers can map which associations are activated, how quickly, and whether the activation is automatic or strategic. Short intervals isolate automatic spreading activation that participants cannot control, while longer intervals permit controlled processes. Evaluative priming, affective priming, and stereotype priming are all special cases of this logic, making sequential priming a unifying methodological backbone for studying automatic mental processes in social psychology.