방법 비교

	Evaluative Priming	Affect Misattribution Procedure
분야	사회심리학	사회심리학
계열	Process / pipeline	Process / pipeline
기원 연도	1986	2005
창시자	Russell H. Fazio and colleagues	B. Keith Payne and colleagues
유형	Reaction-time implicit attitude paradigm	Implicit attitude measurement procedure
원전	Fazio, R. H., Sanbonmatsu, D. M., Powell, M. C., & Kardes, F. R. (1986). On the automatic activation of attitudes. Journal of Personality and Social Psychology, 50(2), 229-238.	Payne, B. K., Cheng, C. M., Govorun, O., & Stewart, B. D. (2005). An inkblot for attitudes: Affect misattribution as implicit measurement. Journal of Personality and Social Psychology, 89(3), 277-293.
별칭	Automatic Evaluation Task, Fazio Priming Task, Bona Fide Pipeline	AMP, Affect Misattribution Task, Inkblot for Attitudes
관련	3	3
요약	Evaluative priming, introduced by Fazio and colleagues in 1986, is the foundational reaction-time paradigm for measuring automatic attitudes. On each trial an attitude object (the prime) is briefly presented and is quickly followed by a clearly positive or negative target word that the participant categorizes as 'good' or 'bad' as fast as possible. When the prime and target share the same valence -- a liked object followed by a positive word -- responses are faster; when they mismatch, responses slow. This congruency effect reveals that merely seeing an attitude object automatically activates its associated evaluation, which then facilitates or interferes with judging the target. Because the attitude is inferred from response speed rather than self-report, evaluative priming gives a window onto spontaneous evaluations and became, in its 'bona fide pipeline' form, an early standard for measuring implicit attitudes including racial prejudice.	The Affect Misattribution Procedure (AMP), introduced by Payne, Cheng, Govorun, and Stewart in 2005, is an implicit measure of attitudes built on a simple cognitive error: people misattribute the feeling evoked by one stimulus to another. On each trial a brief affective prime (such as a Black or White face, or a positive or negative word) is flashed, followed by a neutral target -- typically an unfamiliar Chinese pictograph -- which the participant rates as more or less pleasant than average while being explicitly told to ignore the prime. Because the prime's affect bleeds into the judgment of the ambiguous target, the proportion of pleasant ratings following positive versus negative primes yields an index of the attitude toward the primes. The AMP proved remarkably reliable and resistant to control, and it predicts self-reported attitudes, voting intentions, and intergroup bias, making it one of the most widely used implicit measures alongside the Implicit Association Test.