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| Elite Cue Experiment× | Issue Framing Experiment× | |
|---|---|---|
| 분야 | 정치심리학 | 정치심리학 |
| 계열 | Process / pipeline | Process / pipeline |
| 기원 연도≠ | 1992 | 1997 |
| 창시자≠ | John Zaller; Stephen Nicholson | Thomas Nelson; Dennis Chong & James Druckman |
| 유형≠ | Survey experiment on source cues | Survey/lab experiment |
| 원전≠ | Zaller, J. R. (1992). The Nature and Origins of Mass Opinion. Cambridge University Press. ISBN: 9780521407861 | Nelson, T. E., Clawson, R. A., & Oxley, Z. M. (1997). Media framing of a civil liberties conflict and its effect on tolerance. American Political Science Review, 91(3), 567-583. DOI ↗ |
| 별칭≠ | Party Cue Experiment, Source Cue Persuasion Experiment, Partisan Endorsement Cue Design, Elite Endorsement Experiment | Framing Effects Experiment, Emphasis Framing Study, Equivalence Framing Experiment |
| 관련≠ | 3 | 4 |
| 요약≠ | An elite cue experiment isolates the persuasive power of source endorsements by holding a policy message constant and randomly varying who is said to support it. Grounded in John Zaller's receive-accept-sample model of mass opinion, which holds that citizens take cues from trusted political elites rather than reasoning from first principles, the design reveals how much opinion moves simply because a party or leader takes a side. Stephen Nicholson's work on polarizing cues shows that in-party endorsements can persuade while out-party endorsements provoke backlash, making the cue, not the argument, the engine of opinion change. | An issue framing experiment manipulates how a political issue is described, emphasizing different considerations, to test how framing shifts opinion. Nelson, Clawson and Oxley's (1997) classic study showed that framing a Klan rally as a free-speech issue versus a public-order issue changed tolerance judgments, and Chong and Druckman (2007) systematized framing theory and the experimental methods used to estimate framing effects. |
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