방법 비교
선택한 방법을 나란히 검토하세요. 서로 다른 행은 강조 표시됩니다.
| 전자정부 채택 척도× | 목적지 이미지 척도× | |
|---|---|---|
| 분야 | 관광경영 | 관광경영 |
| 계열 | Process / pipeline | Process / pipeline |
| 기원 연도≠ | 2000 | 1991 |
| 창시자≠ | Venkatesh, V.; Belanger, F.; Carter, L. | Echtner, C. M., & Ritchie, J. R. B. |
| 유형≠ | Self-report questionnaire | Self-report questionnaire / Semantic differential scale |
| 원전≠ | Venkatesh, V., & Davis, F. D. (2000). A theoretical extension of the Technology Acceptance Model: Four longitudinal field studies. Management Science, 46(2), 186-204. DOI ↗ | Baloglu, S., & Brinberg, D. (1997). Affective images of tourism destinations. Journal of Travel Research, 35(4), 11-15. DOI ↗ |
| 별칭 | EGAS, e-Government Service Adoption | DIS, Destination Perception Scale |
| 관련 | 5 | 5 |
| 요약≠ | The E-Government Adoption Scale (EGAS) measures citizens' willingness to adopt and use digital government services (e-permits, e-tax, e-voting, e-tourism information services, online licensing) based on Technology Acceptance Model principles (Venkatesh & Davis, 2000) extended to government contexts (Belanger et al., 2005). It operationalizes key adoption drivers: perceived usefulness, ease of use, trust in government, security concerns, and technical support. Essential for government agencies, tourism authorities, and public service digital transformation initiatives seeking to understand and overcome citizen barriers to e-service adoption. | The Destination Image Scale (DIS) measures how potential or actual visitors perceive and emotionally evaluate a tourism destination. Developed by Echtner & Ritchie (1991) and extended by Baloglu & Brinberg (1997), it captures both rational beliefs about destination attributes (attractions, climate, value, safety) and affective emotional responses (excitement, pleasantness, arousal). Destination image is a primary driver of visitation intention and repeat patronage, making the DIS essential for destination marketing strategy and competitive positioning. |
| ScholarGate데이터셋 ↗ |
|
|