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분야질적 방법질적 방법
계열Process / pipelineProcess / pipeline
기원 연도1984 (Yin's case study framework); digital adaptation ~2000s–2010s2006 (base method); digital application 2010s
창시자Robert K. Yin (case study methodology); extended to digital contexts by various digital methods scholarsVirginia Braun & Victoria Clarke (base method); extended to digital data contexts by qualitative digital researchers from the mid-2000s onward
유형Qualitative comparative research designQualitative data analysis method
원전Yin, R. K. (2018). Case Study Research and Applications: Design and Methods (6th ed.). Sage. ISBN: 978-1506336169Braun, V. & Clarke, V. (2006). Using thematic analysis in psychology. Qualitative Research in Psychology, 3(2), 77–101. DOI ↗
별칭online multiple case study, digital multi-site case study, virtual multiple case study, digital comparative case inquiryonline thematic analysis, social media thematic analysis, digital TA, web-based thematic analysis
관련65
요약Digital Multiple Case Study is a qualitative research design in which two or more bounded digital cases — such as online communities, social media platforms, virtual organizations, or digital ecosystems — are studied in depth and then compared systematically. Grounded in Yin's case study methodology and adapted for digital settings, the approach combines the contextual richness of single-case inquiry with the analytic leverage of cross-case comparison in online environments.Digital Thematic Analysis applies Braun and Clarke's six-phase thematic analysis framework to qualitative data generated in or harvested from digital environments — including social media platforms, online forums, blogs, digital interview transcripts, and user-generated web content. It retains the same systematic coding logic as standard thematic analysis while incorporating additional decisions about data demarcation, platform context, and the ethical handling of publicly available digital material.
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