방법 비교

	디지털 문서 분석	디지털 민족지학
분야	질적 방법	질적 방법
계열	Process / pipeline	Process / pipeline
기원 연도	2000s onward (grounded in earlier document analysis traditions)	Late 1990s – 2000s
창시자	Adapted from traditional document analysis; digital variant developed by qualitative researchers across disciplines (e.g., Bowen 2009; Prior 2003)	Christine Hine (virtual ethnography); Robert V. Kozinets (netnography)
유형	Qualitative data analysis method	Qualitative research method
원전	Bowen, G. A. (2009). Document analysis as a qualitative research method. Qualitative Research Journal, 9(2), 27–40.	Kozinets, R. V. (2010). Netnography: Doing Ethnographic Research Online. Sage. ISBN: 978-1847875228
별칭	online document analysis, digital text analysis, e-document analysis, digital archival analysis	online ethnography, virtual ethnography, internet ethnography, netnography
관련	6	6
요약	Digital document analysis is a qualitative method for systematically locating, appraising, and interpreting documents that exist in digital or online form — including websites, emails, institutional reports, policy files, social media content, and digital archives. It applies the established logic of document analysis to born-digital and digitised sources, enabling researchers to examine meaning, discourse, and institutional practice embedded in contemporary digital texts without recruiting participants.	Digital ethnography is a qualitative research method that adapts traditional ethnographic fieldwork to online and digitally mediated settings. Drawing on sustained participant observation, document collection, and sometimes interviews, the researcher immerses themselves in one or more digital communities — social media platforms, forums, gaming spaces, or messaging groups — to understand how culture, identity, and social practice are constructed through digital interaction. The approach recognises that online spaces are not merely reflections of offline life but distinctive sites of cultural production in their own right.