방법 비교

	디지털 비판적 담론 분석	콘텐츠 분석
분야	질적 방법	질적 방법
계열	Process / pipeline	Process / pipeline
기원 연도	2000s–2010s	Systematised through Krippendorff's methodology work; 4th edition 2018
창시자	Scholars extending Ruth Wodak and Norman Fairclough's CDA tradition into digital contexts; notably Crispin Thurlow, Michele Zappavigna, and Jannis Androutsopoulos	Klaus Krippendorff (systematic formulation); roots in early 20th-century communications research
유형	Qualitative discourse analysis approach	Qualitative / mixed-method research technique
원전	Unger, J. W., Krzyżanowski, M., & Wodak, R. (Eds.). (2016). Multilingual Encounters in Europe's Institutional Spaces. Bloomsbury Academic. ISBN: 978-1474231756	Krippendorff, K. (2018). Content Analysis: An Introduction to Its Methodology (4th ed.). Sage. ISBN: 978-1506395661
별칭	Digital CDA, Online Critical Discourse Analysis, Multimodal Digital CDA, DCDA	İçerik Analizi, systematic content coding, quantitative content analysis
관련	5	5
요약	Digital Critical Discourse Analysis (Digital CDA) is a qualitative research approach that applies the theoretical and methodological tools of Critical Discourse Analysis to digital and online communicative contexts. It examines how language, multimodal elements, and digital affordances are mobilized in online spaces to produce, reproduce, or contest power relations, ideologies, and social inequalities. Drawing on traditions established by Fairclough, Wodak, and van Dijk, Digital CDA treats digital texts — from social media posts to comment threads and websites — as sites of ideological struggle shaped by the platforms that host them.	Content analysis is a systematic research technique for reducing text, visual, or media material into coded categories so that patterns can be counted, compared, and interpreted. Formalised by Klaus Krippendorff in his widely cited methodology textbook (latest edition 2018), the method sits at the boundary of qualitative and quantitative inquiry: it imposes structured, replicable coding on inherently meaning-laden material.