방법 비교

	Media-Use Diary Method	Uses and Gratifications Survey
분야	Communication	Communication
계열	Process / pipeline	Process / pipeline
기원 연도	2003	1973
창시자	Diary-methods tradition (Bolger, Davis & Rafaeli)	Elihu Katz, Jay Blumler & Michael Gurevitch
유형	Self-report data collection of media use in natural settings over time	Audience-centered survey approach to media motivations and rewards
원전	Bolger, N., Davis, A., & Rafaeli, E. (2003). Diary methods: Capturing life as it is lived. Annual Review of Psychology, 54, 579–616.	Katz, E., Blumler, J. G., & Gurevitch, M. (1973). Uses and gratifications research. Public Opinion Quarterly, 37(4), 509–523.
별칭	Media diary method, Media-use diary study, Daily media diary, Medya Kullanım Günlüğü Yöntemi	U&G survey, Gratifications sought and obtained survey, Media gratifications measurement, Kullanımlar ve Doyumlar Anketi
관련	4	4
요약	The media-use diary method has participants record their media use repeatedly over days or weeks, close to when it happens, capturing everyday media behavior in its natural context with minimal retrospective bias. It yields intensive longitudinal data that reveal how media use varies within individuals across time and situations, not just averaged across people.	The uses and gratifications survey is the dominant audience-centered method in communication research, asking not what media do to people but what people do with media. Codified by Katz, Blumler, and Gurevitch in 1973, it treats audiences as active agents who select media to satisfy social and psychological needs, and it measures those motives and the rewards obtained through structured self-report scales.