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Destination Network Analysis×Destination Competitiveness Index×
분야TourismTourism Recreation
계열Process / pipelineMCDM
기원 연도20082003
창시자Noel Scott, Rodolfo Baggio & Chris CooperJ. R. Brent Ritchie & Geoffrey I. Crouch
유형Network-analytic pipeline for destination stakeholder and inter-organizational structureMulti-attribute composite index of destination competitiveness
원전Scott, N., Baggio, R., & Cooper, C. (2008). Network Analysis and Tourism: From Theory to Practice. Channel View Publications. ISBN: 9781845410872Ritchie, J. R. B., & Crouch, G. I. (2003). The Competitive Destination: A Sustainable Tourism Perspective. Wallingford, UK: CABI Publishing. ISBN: 9780851996646
별칭Tourism Network Analysis, Destination Stakeholder Network Analysis, Inter-Organizational Tourism Network Analysis, Tourism Destination Network MappingRitchie-Crouch Competitiveness Model, Tourism Destination Competitiveness Index, Crouch-Ritchie Competitiveness Framework
관련33
요약Destination network analysis treats a tourism destination as a network of interconnected stakeholders, firms, public agencies, intermediaries, and community actors, and studies its structure with the tools of social network analysis. The approach was consolidated by Noel Scott, Rodolfo Baggio, and Chris Cooper, whose 2008 book Network Analysis and Tourism: From Theory to Practice argued that a destination's competitiveness and capacity to coordinate depend not only on individual businesses but on the web of relationships that links them. By mapping who collaborates, exchanges information, or refers business to whom, the analysis reveals how cohesive a destination is, which organizations occupy central or brokering positions, and how the destination decomposes into sub-communities, providing an evidence base for destination governance and management.The Destination Competitiveness Index operationalizes the Ritchie-Crouch model, the most influential conceptual framework for understanding why some tourism destinations outperform others. Crouch and Ritchie argued in 1999, and elaborated in their 2003 book The Competitive Destination, that a destination's ability to attract visitors and deliver lasting prosperity depends on a structured set of determinants: core resources and attractors, supporting factors and resources, destination management, destination policy and planning, and qualifying and amplifying determinants that set the ceiling on what is achievable. The index turns this framework into a multi-attribute composite: each destination is scored on attributes within each determinant, the attributes are weighted by importance, and the weighted scores are aggregated into an overall competitiveness score that can be benchmarked against rival destinations to reveal where advantage is won or lost.
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