방법 비교

	Cultural Models Analysis	Cultural Domain Analysis
분야	Anthropology	Anthropology
계열	Process / pipeline	Process / pipeline
기원 연도	2005	1994
창시자	Cognitive anthropology of cultural models (Quinn, Holland, D'Andrade, Strauss)	Stephen P. Borgatti (synthesis of cognitive anthropology methods)
유형	Discourse-analytic method for reconstructing shared tacit cognitive schemas	Integrated framework for eliciting and analyzing cultural domains
원전	Quinn, N. (Ed.) (2005). Finding Culture in Talk: A Collection of Methods. New York: Palgrave Macmillan. ISBN: 9781403969132	Borgatti, S. P. (1994). Cultural domain analysis. Journal of Quantitative Anthropology, 4(4), 261–278.
별칭	Cultural Schema Analysis, Cultural Models Theory, Schema-Based Discourse Analysis, Finding Culture in Talk	CDA, Domain Analysis (cognitive anthropology), Cultural Domains Approach, Cognitive Domain Analysis
관련	4	4
요약	Cultural models analysis is a discourse-analytic method for reconstructing the shared, largely tacit cognitive schemas — the cultural models — that organize how members of a group understand a domain such as marriage, success, or illness. Rather than asking people to state their models directly (they usually cannot), the analyst examines what speakers say spontaneously: the key words they reach for, the metaphors they reason with, and the assumptions their arguments take for granted. Recurring patterns across many speakers' talk are taken as traces of an underlying schema that the talk presupposes but never fully spells out.	Cultural domain analysis is the integrated framework in cognitive anthropology for discovering the content and structure of a cultural domain — a coherent set of related items such as illnesses, animals, kin terms, or emotions — as the members of a culture themselves organize it. It chains together elicitation methods (free listing, pile sorting, triad tests) and analytic methods (salience, multidimensional scaling, clustering, consensus analysis) to move from 'what items are in this domain?' to 'how are they organized and how widely is that organization shared?'