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| 비교 시각 분석× | 비교 민족지× | |
|---|---|---|
| 분야 | 질적 방법 | 질적 방법 |
| 계열 | Process / pipeline | Process / pipeline |
| 기원 연도≠ | 1986–2001 (systematic codification in social research) | 1987–1995 (systematic comparative ethnography formalized) |
| 창시자≠ | Gillian Rose (systematic visual methods); John Collier Jr. (visual anthropology) | George E. Marcus (multi-sited formulation); Charles C. Ragin (comparative logic) |
| 유형 | Qualitative comparative research design | Qualitative comparative research design |
| 원전≠ | Rose, G. (2016). Visual Methodologies: An Introduction to Researching with Visual Materials (4th ed.). Sage. ISBN: 978-1473942028 | Marcus, G. E. (1995). Ethnography in/of the world system: The emergence of multi-sited ethnography. Annual Review of Anthropology, 24, 95–117. DOI ↗ |
| 별칭 | cross-case visual analysis, comparative image analysis, comparative visual methods, CVA | multi-sited ethnography, cross-site ethnography, comparative field research, comparative participant observation |
| 관련≠ | 5 | 6 |
| 요약≠ | Comparative Visual Analysis is a qualitative research design that systematically examines and compares visual materials — photographs, videos, artworks, advertisements, or digital images — across two or more cases, groups, time points, or contexts. By applying a consistent analytical framework to multiple visual corpora, the approach reveals similarities, differences, and patterns that would remain invisible when studying a single set of images alone. | Comparative ethnography is a qualitative research design that conducts in-depth ethnographic fieldwork across two or more sites, groups, communities, or cultural settings in order to generate systematic comparisons. Rather than describing a single community in isolation, it traces similarities, differences, and interconnections across cases, producing theoretically grounded insights that no single site could yield alone. |
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