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| 비교 사례 연구× | 디지털 민족지학× | |
|---|---|---|
| 분야 | 질적 방법 | 질적 방법 |
| 계열 | Process / pipeline | Process / pipeline |
| 기원 연도≠ | 1984 (Yin); 1995 (Stake) | Late 1990s – 2000s |
| 창시자≠ | Robert K. Yin; Robert E. Stake | Christine Hine (virtual ethnography); Robert V. Kozinets (netnography) |
| 유형≠ | Qualitative / mixed research design | Qualitative research method |
| 원전≠ | Yin, R. K. (2018). Case Study Research and Applications: Design and Methods (6th ed.). Sage. ISBN: 978-1506336169 | Kozinets, R. V. (2010). Netnography: Doing Ethnographic Research Online. Sage. ISBN: 978-1847875228 |
| 별칭 | cross-case study, multi-site case study, multiple case study design, comparative case analysis | online ethnography, virtual ethnography, internet ethnography, netnography |
| 관련≠ | 4 | 6 |
| 요약≠ | Comparative case study is a qualitative research design in which two or more bounded cases are studied in depth and then systematically compared to identify similarities, differences, and patterns across contexts. Rooted in Yin's replication logic and Stake's multiple case framework, it is particularly suited to questions that ask how or why a phenomenon unfolds differently — or similarly — across distinct settings, populations, or time periods. | Digital ethnography is a qualitative research method that adapts traditional ethnographic fieldwork to online and digitally mediated settings. Drawing on sustained participant observation, document collection, and sometimes interviews, the researcher immerses themselves in one or more digital communities — social media platforms, forums, gaming spaces, or messaging groups — to understand how culture, identity, and social practice are constructed through digital interaction. The approach recognises that online spaces are not merely reflections of offline life but distinctive sites of cultural production in their own right. |
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