방법 비교

	인과 충격 분석	합성 통제 방법 (SCM)
분야	인과추론	인과추론
계열	Regression model	Regression model
기원 연도	2015	2003–2010
창시자	Kay H. Brodersen, Fabian Gallusser, Jim Koehler, Nicolas Remy, Steven L. Scott (Google)	Alberto Abadie & Javier Gardeazabal (2003); Abadie, Diamond & Hainmueller (2010)
유형	Bayesian causal inference / counterfactual forecasting	Quasi-experimental causal inference
원전	Brodersen, K. H., Gallusser, F., Koehler, J., Remy, N., & Scott, S. L. (2015). Inferring causal impact using Bayesian structural time-series models. Annals of Applied Statistics, 9(1), 247-274.	Abadie, A., Diamond, A., & Hainmueller, J. (2010). Synthetic Control Methods for Comparative Case Studies: Estimating the Effect of California's Tobacco Control Program. Journal of the American Statistical Association, 105(490), 493-505.
별칭	CausalImpact, BSTS causal inference, Bayesian causal impact, counterfactual time-series analysis	SCM, synthetic control, synth estimator, Abadie-Diamond-Hainmueller method
관련	5	4
요약	Causal Impact Analysis, introduced by Brodersen et al. (2015) at Google, uses Bayesian structural time-series models to estimate what would have happened to an outcome had an intervention never occurred. By constructing a probabilistic counterfactual from pre-treatment data and control covariates, it quantifies point-in-time and cumulative treatment effects with full posterior uncertainty intervals.	The Synthetic Control Method estimates the causal effect of a treatment or policy on a single treated unit by constructing a weighted combination of untreated units — the synthetic control — that closely resembles the treated unit before the intervention. The gap between the treated unit and its synthetic counterpart after the intervention is the estimated treatment effect.