방법 비교

	Bogus Pipeline	Induced Compliance Paradigm
분야	사회심리학	사회심리학
계열	Process / pipeline	Process / pipeline
기원 연도	1971	1959
창시자	Edward Jones & Harold Sigall	Leon Festinger & James Carlsmith
유형	Methodological technique to reduce social-desirability bias	Experimental paradigm for cognitive dissonance
원전	Jones, E. E., & Sigall, H. (1971). The bogus pipeline: A new paradigm for measuring affect and attitude. Psychological Bulletin, 76(5), 349-364.	Festinger, L., & Carlsmith, J. M. (1959). Cognitive consequences of forced compliance. Journal of Abnormal and Social Psychology, 58(2), 203-210.
별칭	Bogus Pipeline Procedure, Fake Lie Detector Method, Pipeline-to-the-Truth Technique	Forced Compliance Paradigm, Counter-attitudinal Advocacy Paradigm, Festinger-Carlsmith Paradigm
관련	3	3
요약	The bogus pipeline, devised by Jones and Sigall in 1971, is a methodological technique for reducing social-desirability bias in the measurement of attitudes, especially sensitive ones such as prejudice. Participants are connected to an impressive-looking apparatus and convinced that it functions as an accurate lie detector capable of revealing their true feelings. Believing that dishonesty will be exposed, participants are motivated to report their attitudes truthfully rather than giving socially acceptable answers. In the classic procedure participants are asked to predict what the machine will say about them, which encourages them to consult and disclose their genuine attitudes. By comparing reports given under the bogus pipeline with ordinary self-reports, researchers can estimate the extent of social-desirability distortion and obtain more candid measures of socially sensitive attitudes. The technique was an early and influential solution to a fundamental problem in attitude measurement.	The induced (forced) compliance paradigm, introduced by Festinger and Carlsmith in 1959, is the classic experimental test of cognitive dissonance theory. Participants are led to perform a counter-attitudinal act -- typically telling another person that a boring task was enjoyable -- under either low or high justification (in the original, paid one dollar versus twenty dollars). Dissonance theory predicts the counterintuitive result that those paid less change their private attitudes more, coming to actually believe the task was enjoyable, because a small incentive provides insufficient external justification for the lie, leaving them to reduce the resulting discomfort by aligning their attitude with their behavior. Festinger and Carlsmith found exactly this inverse relationship between incentive and attitude change, providing striking support for dissonance theory and overturning reinforcement-based predictions that larger rewards produce more attitude change.