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BIS/BAS Scales×인지 욕구 척도 (Need for Cognition Scale, NCS)×
분야사회심리학사회심리학
계열Latent structureProcess / pipeline
기원 연도19941982
창시자Charles Carver & Teri WhiteJohn Cacioppo and Richard Petty
유형Self-report multidimensional scaleIntellectual engagement and cognitive motivation measure
원전Carver, C. S., & White, T. L. (1994). Behavioral inhibition, behavioral activation, and affective responses to impending reward and punishment: The BIS/BAS Scales. Journal of Personality and Social Psychology, 67(2), 319-333. DOI ↗Cacioppo, J. T., & Petty, R. E. (1982). The need for cognition. Journal of Personality and Social Psychology, 42(1), 116–131. DOI ↗
별칭BIS/BAS, Carver-White Scales, Behavioral Activation Behavioral Inhibition ScalesNCS, Cacioppo Need for Cognition, Intellectual Engagement Scale
관련33
요약The BIS/BAS Scales, developed by Carver and White in 1994, are self-report measures of two fundamental motivational systems proposed by Gray's reinforcement sensitivity theory. The Behavioral Inhibition System (BIS) governs sensitivity to punishment, threat, and nonreward, and underlies anxiety and avoidance; the Behavioral Activation System (BAS) governs sensitivity to reward and underlies approach motivation and positive affect, and is measured by three subscales (Drive, Reward Responsiveness, and Fun Seeking). Respondents rate agreement with statements about their reactions to anticipated reward and punishment. Carver and White validated the scales by showing that BIS sensitivity predicted nervousness in the face of impending punishment and BAS sensitivity predicted happiness in anticipation of reward. The instrument is widely used in personality, clinical, and affective research as a trait measure of approach and avoidance temperament.The Need for Cognition Scale (NCS) is an 18-item measure assessing individual differences in the tendency to engage in and enjoy cognitive effort. Developed by John Cacioppo and Richard Petty in 1982, the NCS operationalizes need for cognition as a stable personality trait reflecting preference for thinking about complex problems, enthusiasm for intellectual pursuits, and intrinsic enjoyment of cognitive challenge. A brief 9-item version (NCS-9) is also available. The scale has become standard in psychology research examining motivation for learning, persuasion, decision-making, and academic achievement.
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