방법 비교

	행동 변화 휠 (BCW)	지식 변환
분야	실행과학	실행과학
계열	Process / pipeline	Process / pipeline
기원 연도	2011	2004
창시자	Michie, S., van Stralen, M. M., West, R.	Canadian Institutes of Health Research (CIHR)
유형	Framework	Framework
원전	Michie, S., van Stralen, M. M., & West, R. (2011). The behaviour change wheel: A new method for characterising and designing behaviour change interventions. Implementation Science, 6, 42.	Canadian Institutes of Health Research. (2004). Knowledge Translation Strategy 2004-2009. CIHR, Ottawa.
별칭	BCW, behaviour change wheel, COM-B model	KT, evidence-to-practice, research-to-practice
관련	5	5
요약	The Behaviour Change Wheel (BCW) is a systematic, evidence-based framework for designing behavior change interventions. Developed by Michie et al. (2011) and built on the COM-B model (Capability, Opportunity, Motivation→Behavior), the BCW guides practitioners through a structured process: diagnose behavior change barriers (using the Theoretical Domains Framework), identify relevant intervention functions (education, persuasion, incentivization, coercion, training, restriction, environmental restructuring, modelling, enablement), and design specific behavior change techniques matched to policy categories. It has become the international standard for systematically designing behavior change interventions in healthcare, public health, and other domains.	Knowledge Translation (KT) is the systematic synthesis, dissemination, exchange, and application of research findings to improve health outcomes and healthcare practice. First formalized by the Canadian Institutes of Health Research in 2004, KT recognizes that evidence generation alone does not automatically change clinical or policy behaviour, and structures a purposeful process to bridge the gap between research and practice.