방법 비교

	오토에스노그래피	담화 분석	민족지학(Ethnography)	근거 이론
분야	질적 방법	질적 연구	질적 방법	질적 연구
계열	Process / pipeline	Process / pipeline	Process / pipeline	Process / pipeline
기원 연도	Late 20th century (term coined 1979; method consolidated 1990s–2000s)	1989 (Fairclough); 1987 (Potter & Wetherell)	c. 1922 (Malinowski's Argonauts of the Western Pacific)	1967
창시자	Carolyn Ellis, Arthur Bochner, Norman Denzin (prominent theorists); David Hayano coined the term in 1979	Norman Fairclough; Jonathan Potter and Margaret Wetherell	Bronisław Malinowski (modern ethnography); rooted in 19th-century anthropology	Barney Glaser and Anselm Strauss
유형	Qualitative research method	Method	Qualitative fieldwork tradition	Method
원전	Ellis, C. (2004). The Ethnographic I: A Methodological Novel about Autoethnography. AltaMira Press. ISBN: 978-0759100947	Fairclough, N. (1989). Language and power. Longman.	Hammersley, M. & Atkinson, P. (2019). Ethnography: Principles in Practice (4th ed.). Routledge. ISBN: 978-1138504462	Glaser, B. G., & Strauss, A. L. (1967). The discovery of grounded theory: Strategies for qualitative research. Aldine.
별칭	auto-ethnography, AE, personal narrative research, self-ethnography	DA, Critical Discourse Analysis, Discursive Analysis	Etnografi, participant observation, fieldwork, ethnographic research	GT, Grounded Theory Approach
관련	6	2	5	3
요약	Autoethnography is a qualitative research method in which the researcher uses systematic self-reflection and personal narrative to examine their own experiences within a cultural, social, or organizational context. By treating the self as both subject and instrument, autoethnography connects individual lived experience to broader cultural patterns, making personal stories analytically and socially significant. It bridges autobiography and ethnography, producing accounts that are simultaneously evocative and scholarly.	Discourse analysis is a qualitative research methodology that examines how language, communication, and power shape meaning, identity, and social reality. Developed across linguistics, sociology, and psychology (particularly by Norman Fairclough and Jonathan Potter), discourse analysis goes beyond content to analyze language use as a social practice that constitutes and reflects power relations, ideologies, and social structures.	Ethnography is a qualitative research tradition in which a researcher immerses themselves in a social group or community over an extended period — typically three to six months or longer — to study its culture, values, and behaviours in their natural setting. Originating in social and cultural anthropology, and consolidated as a rigorous method by Bronisław Malinowski in the early twentieth century, ethnography produces rich, contextualised accounts of how people live, work, and make meaning together.	Grounded Theory (GT) is a systematic qualitative research methodology in which theory emerges directly from data through iterative analysis, rather than being imposed before data collection. Developed by Barney Glaser and Anselm Strauss in 1967, GT prioritizes generating explanatory frameworks grounded in evidence.