방법 비교

	Agenda-Setting Analysis	미디어 프레이밍 분석
분야	미디어 연구	미디어 연구
계열	Process / pipeline	Process / pipeline
기원 연도	1972	1974
창시자	Maxwell McCombs, Donald Shaw	Erving Goffman, Robert Entman
유형	Empirical method for studying how media coverage affects issue salience and public concern	Analytical method for identifying how media structures and presents information
원전	McCombs, M. E., & Shaw, D. L. (1972). The agenda-setting function of mass media. Public Opinion Quarterly, 36(2), 176-187.	Goffman, E. (1974). Frame Analysis: An Essay on the Organization of Experience. Harvard University Press.
별칭	agenda-setting theory, media agenda analysis, issue salience	frame analysis, news framing, discourse framing
관련	5	5
요약	Agenda-Setting Analysis is an empirical method for investigating the influence of media coverage on what issues the public considers important. Developed by Maxwell McCombs and Donald Shaw (1972), the approach tests a core hypothesis about media effects: media coverage does not tell people what to think, but rather what to think about. By comparing the issues receiving media coverage with the issues the public identifies as important, researchers measure agenda-setting effects—the degree to which media attention predicts public concern. The method demonstrates media's power to structure the hierarchy of issues, even when media may not directly persuade on specific issues.	Media Framing Analysis is a systematic method for examining how news coverage and media messages organize and present information in ways that promote particular interpretations while obscuring others. Originating in Erving Goffman's sociological work (1974) and developed extensively by communication scholars like Robert Entman, the method decodes the frames—organizing principles and narrative structures—embedded in news reports, films, advertising, and public discourse. It reveals how media selections of what to emphasize, what to omit, and what narrative context to provide shape audience understanding of events and issues.