방법 비교

	AB 설계	ABAB 설계
분야	실험설계	실험설계
계열	Process / pipeline	Process / pipeline
기원 연도	1960s	1960s (Sidman 1960; Baer et al. 1968)
창시자	Murray Sidman; Baer, Wolf & Risley	Murray Sidman; Baer, Wolf & Risley (applied behavior analysis formalization)
유형	Single-subject experimental design	Single-subject experimental design
원전	Sidman, M. (1960). Tactics of Scientific Research: Evaluating Experimental Data in Psychology. Basic Books.	Sidman, M. (1960). Tactics of Scientific Research: Evaluating Experimental Data in Psychology. Basic Books.
별칭	baseline-intervention design, AB single-case design, AB phase design	reversal design, withdrawal design, ABAB reversal, operant reversal design
관련	4	4
요약	The AB design is the simplest single-subject experimental design, consisting of two sequential phases: a baseline phase (A) in which the target behavior is observed under natural conditions without intervention, followed by an intervention phase (B) in which the treatment or manipulation is introduced. Changes in the behavior's level, trend, or variability between phases are used to infer the effect of the intervention on the individual participant.	The ABAB design is a single-subject experimental methodology that establishes causal control by repeatedly introducing and removing an intervention. A baseline phase (A) is followed by an intervention phase (B), then a return to baseline (A), and a second intervention phase (B), allowing the researcher to demonstrate that observed behavior changes are produced by the intervention rather than by coincidental factors.