手法を比較

	視覚的誘発記号論的分析	Visual Elicitation Thematic Analysis (VETA)
分野	質的手法	質的手法
系統	Process / pipeline	Process / pipeline
提唱年	2000s–2010s (practice consolidated in visual qualitative research)	2000s–2010s
提唱者	Convergence of Douglas Harper (visual elicitation) and Roland Barthes / Theo van Leeuwen (semiotics)	Synthesised from Harper's photo elicitation (2002) and Braun and Clarke's thematic analysis (2006); applied as an integrated method from the 2010s onward
種類	Qualitative research design and analysis approach	Qualitative data collection and analysis approach
原典	Harper, D. (2002). Talking about pictures: A case for photo elicitation. Visual Studies, 17(1), 13–26.	Harper, D. (2002). Talking about pictures: A case for photo elicitation. Visual Studies, 17(1), 13–26.
別名	photo-elicitation semiotics, image-elicitation semiotic inquiry, visual stimulus semiotic analysis, VESA	VETA, photo elicitation thematic analysis, image-based thematic analysis, visual-data thematic analysis
関連	6	3
概要	Visual elicitation semiotic analysis is a qualitative approach that uses visual materials — photographs, images, film stills, or artefacts — as stimuli to provoke participant accounts, then subjects both the images and the participant-generated responses to semiotic analysis to unpack layers of denotative and connotative meaning. The method bridges the participatory strengths of photo-elicitation with the sign-system rigour of semiotics, making it especially productive in cultural, media, and social identity research.	Visual elicitation thematic analysis (VETA) is a qualitative method that uses photographs, drawings, or other images as interview stimuli to provoke richer verbal accounts, then subjects those accounts to systematic thematic analysis. By grounding conversation in concrete visual material, the method unlocks meanings, memories, and tacit knowledge that purely verbal questioning often fails to reach. It is widely used in health, education, community, and organisational research.